Using real plumbing project photographs responsibly

The decision to make first

Project photographs can explain the company’s work but may reveal customer addresses, personal belongings or a result the company did not produce. Use images the business is authorized to publish and describe only the work and context that can be verified.

What the handoff should contain

Keep image ownership, publication permission where needed, accurate project description and a check for visible identifying details in the asset record.

Suggested wording to approve

Example wording: “This photograph illustrates a completed example of the service. Your property and required work will need their own assessment and confirmed scope.”

Test the difficult case

Review each image at full size for addresses, vehicle plates, documents and misleading captions before it enters the public gallery. Do not present stock imagery or an AI-generated scene as proof of a real customer project or a specific completed repair.

Worked example

Fictional example: A useful project image includes a visible address plaque and a customer document on a counter. Before publication, select an authorized version that does not expose those details. The caption should describe the verified work shown, without claiming the photograph demonstrates every service outcome or belongs to a different job category.

Review it in operation

Maintain an owner for image removal requests and update captions when the underlying project description needs correction.

Check before you launch

• Use images the business is authorized to publish and describe only the work and context that can be verified.
• Keep image ownership, publication permission where needed, accurate project description and a check for visible identifying details in the asset record.
• Review each image at full size for addresses, vehicle plates, documents and misleading captions before it enters the public gallery.
• Maintain an owner for image removal requests and update captions when the underlying project description needs correction.

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