Orange means action
Reserve orange for the primary button, urgent tags and the live pin. Everything else stays navy, blue and frost.
Brand kit
Ava for Plumbers brand kit
The marks, colors and type used across avaforplumber.com. For partners, press and our own team: please use the files as supplied and keep clear space around the mark.
Ava for Plumbersby AssistCall
Ava for Plumbersby AssistCall
Color
Night shift navy. Hi-vis orange.
Deep navy and a blueprint grid set the scene. Orange is for urgency and the primary action; electric blue and cyan show flow and status.
Night Navy
#050B1APage background
Console
#0B1530Panels and cards
Hi-Vis Orange
#FF6A13Primary action, urgency
Electric Blue
#2E6BFFGrid, links, status
Flow Cyan
#22D3EELive signals
Frost
#EAF0FFText on dark
Typography
Built condensed. Read at a glance.
Archivo at condensed width and heavy weight for headlines and numbers, set in capitals. JetBrains Mono for status labels and codes.
Aa
Archivo Condensed · 800
Display · headlines, prices, numbers
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 $ % ↗
Archivo · 400 / 600 · JetBrains Mono
Text · interface, articles, forms
Usage
Three rules that keep it recognizable.
Grid, not clutter
The blueprint grid sits behind content at low opacity. Keep panels squared with 10 px corners.
No real dispatches
Show sample job requests clearly labeled as fictional. Never imply a technician was sent.
Downloads
Brand package.
Vector marks, lockups, social card and tokens. Fonts are open-source (SIL Open Font License).
Your workflow, first
Let’s map your first week.
Bring the calls you want covered. We’ll agree the script, handoff and limits.